Artisan Coffee Roasters
Artisan Coffee Roasters, a specialty coffee company with a strong local following, wanted to expand their e-commerce presence and reach coffee enthusiasts nationwide.
CLIENT
Artisan Coffee Roasters
DURATION
Ongoing (Initial 6-month campaign)
SERVICES
The Challenge
The client had a loyal local customer base but limited recognition outside their region. They needed to build brand awareness and drive online sales in new markets while maintaining their artisanal, quality-focused brand positioning.
Our Solution
We created a multi-channel digital marketing strategy centered around the client's unique roasting process and direct trade relationships. The campaign included targeted social media advertising, influencer partnerships, content marketing focused on coffee education, and an email nurture sequence for new customers.
The Results
- 312% increase in online sales over six months
- 46% growth in subscription coffee program members
- 28% higher average order value
- 173% increase in Instagram following with 5x higher engagement rate
- 22% of new customers came through influencer partnerships
CJ8Designs understood our brand values and translated them perfectly into our digital marketing. They've helped us reach coffee lovers across the country without compromising our artisanal identity. The results have exceeded our expectations.
Daniel Kim
Founder, Artisan Coffee Roasters
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