Evergreen Outdoor Equipment

The Challenge

The client needed to grow their e-commerce presence while maintaining their premium brand positioning. They faced strong competition from both large national chains and specialized online retailers.

Our Solution

We developed an integrated digital marketing campaign that included Google Shopping ads, Facebook and Instagram advertising, email marketing, and content marketing through an "Outdoor Adventure Guide" blog series. The campaign was structured around seasonal outdoor activities and targeted specific customer segments with tailored messaging.

The Results

• 245% increase in e-commerce revenue within the first quarter
• 34% reduction in customer acquisition cost
• 28% increase in average order value
• 187% growth in email subscriber list
• 42% of new customers reported discovering the brand through the Adventure Guide content
• 23% of in-store customers mentioned they first discovered the brand online